About Conscious Cart

A curated marketplace built on a decade of chemical industry expertise.

The problem I saw

After spending 10 years in the chemical industry, I learned to read what companies don't want you to see on ingredient labels.

I saw the gaps. The loopholes. The vague claims that technically aren't lies—but aren't the whole truth either.

"Grass-fed" that only applies to the last 90 days. "Natural flavors" hiding synthetic compounds. "Clean" products with ingredients I wouldn't touch.

The wellness industry needed standards it didn't have. So I built them.

The solution i built

Conscious Cart exists to bridge the gap between what you've learned on TheCheekyClean and what you can actually buy.

Approval standards

Every product here has passed approval standards I developed from my chemical industry background.

Every product here has passed approval standards I developed from my chemical industry background:

✔ Complete ingredient transparency — No hiding behind proprietary blends.
✔ Verified sourcing — We confirm claims others just make.
✔ No compromises — Quality over cost, every time.
✔ Educational approach — You deserve to know why each ingredient matters.

This isn't just another marketplace. It's a filtration system for conscious consumers.

Hi, I’m Ali!
(Alison Thacker) — founder of TheCheekyClean and Conscious Cart.

For over a decade, I worked in the chemical industry, which gave me an insider's understanding of ingredients, sourcing, and manufacturing standards.

I started TheCheekyClean to translate that knowledge for people who wanted to make better choices but didn't know where to start. I became an "ingredient translator" — breaking down complex chemical information into digestible guidance.

But education alone wasn't enough.

You kept asking: "Ali, what products do YOU use?"

So I created Conscious Cart — a place where every product meets the standards I teach.

MY PHILOSOPHY: Transparency builds trust. Quality never compromises. Education empowers choices. Standards matter more than trends.

Circular badge with a stylized orange fruit with green leaves in the center. Surrounding the fruit, the text reads 'CONSCIOUSLY SOURCED - CHEEKY APPROVED' in capital letters.

HOW PRODUCTS ARE SELECTED — THE “CHEEKY APPROVED” PROCESS

❶ STEP 1: Ingredient Review
Every ingredient is evaluated for quality, sourcing, and necessity. No fillers. No shortcuts.

❷ STEP 2: Source Verification
We verify supplier claims through documentation and third-party confirmation. "Grass-fed" means what it should mean.

❸ STEP 3: Manufacturing Standards
We only work with facilities that meet pharmaceutical-grade production standards (NSF GMP or equivalent).

❹ STEP 4: Transparency Check
Complete disclosure required. If they won't tell us what's in it, we won't sell it.

(if a product isn’t Cheeky Approved, it doesn't make it to Conscious Cart)

Collagen by TheCheekyClean

Our first product

After a decade in the chemical industry and years of research, I created what I couldn't find: a multi-source collagen supplement that doesn't compromise on quality, transparency, or sourcing standards.

5 collagen types. 4 premium sources. Zero shortcuts.

This is the standard every product on Conscious Cart will meet.

A woman in a white shirt takes a supplement capsule from a child's hand while he stirs a glass of orange juice at a kitchen counter. On the counter, there is a package of collagen powder and a wooden board with carrots and other vegetables.

Our Promise

Conscious Cart is growing thoughtfully — not quickly. We're building a marketplace where you never have to question what you're buying.

WE WILL NEVER

✗ Sell products with undisclosed ingredients

✗ Accept vague sourcing claims

✗ Prioritize profit over quality

✗ Add products just to expand inventory

✗ Compromise our standards—ever

WE WILL ALWAYS

✔ Verify what we claim

✔ Educate before we sell

✔ Put your health first

✔ Maintain transparency

✔ Stand behind every product