A woman with long red hair, wearing a beige hoodie, gray leggings, and athletic shoes, holding a bag of vegetables and a large bunch of greens in a modern, bright kitchen with wooden cabinets and shelving.

About Conscious Cart

A curated marketplace built for conscious consumers.

Conscious Cart serves consumers who:

Demand complete ingredient transparency
Value ethical sourcing practices
Seek high-quality personal care products
Want detailed product information
Prioritize education over marketing
Expect rigorous approval standards

We're an online platform that bridges the gap between learning about ingredients (on TheCheekyClean) and shopping for products that meet those standards.

The problem I saw

After spending 10 years in the chemical industry, I learned to read what companies don't want you to see on ingredient labels.

I saw the gaps. The loopholes. The vague claims that technically aren't lies—but aren't the whole truth either.

"Grass-fed" that only applies to the last 90 days. "Natural flavors" hiding synthetic compounds. "Clean" products with ingredients I wouldn't touch.

The wellness industry needed standards it didn't have. So I built them.

The solution i built

Conscious Cart exists to bridge the gap between what you've learned on TheCheekyClean and what you can actually buy.

Approval standards

Every product here has passed approval standards I developed from my chemical industry background.

Every product here has passed approval standards I developed from my chemical industry background:

✔ Complete ingredient transparency — No hiding behind proprietary blends.
✔ Verified sourcing — We confirm claims others just make.
✔ No compromises — Quality over cost, every time.
✔ Educational approach — You deserve to know why each ingredient matters.

This isn't just another marketplace. It's a filtration system for conscious consumers.

A woman with red hair, glasses on her head, and a white lab coat sitting at a kitchen counter, holding an apple and smiling at the camera.

Hi, I’m Ali!
(Alison Thacker) — founder of TheCheekyClean and Conscious Cart.

For over a decade, I worked in the chemical industry, which gave me an insider's understanding of ingredients, sourcing, and manufacturing standards.

I started TheCheekyClean to translate that knowledge for people who wanted to make better choices but didn't know where to start. I became an "ingredient translator" — breaking down complex chemical information into digestible guidance.

But education alone wasn't enough.

You kept asking: "Ali, what products do YOU use?"

So I created Conscious Cart — a place where every product meets the standards I teach.

MY PHILOSOPHY: Transparency builds trust. Quality never compromises. Education empowers choices. Standards matter more than trends.

Circular badge with a stylized orange fruit with green leaves in the center. Surrounding the fruit, the text reads 'CONSCIOUSLY SOURCED - CHEEKY APPROVED' in capital letters.

HOW PRODUCTS ARE SELECTED — THE “CHEEKY APPROVED” PROCESS

❶ STEP 1: Ingredient Review
Every ingredient is evaluated for quality, sourcing, and necessity. No fillers. No shortcuts.

❷ STEP 2: Source Verification
We verify supplier claims through documentation and third-party confirmation. "Grass-fed" means what it should mean.

❸ STEP 3: Manufacturing Standards
We only work with facilities that meet pharmaceutical-grade production standards (NSF GMP or equivalent).

❹ STEP 4: Transparency Check
Complete disclosure required. If they won't tell us what's in it, we won't sell it.

(if a product isn’t Cheeky Approved, it doesn't make it to Conscious Cart)

Collagen by TheCheekyClean

Our first product

After a decade in the chemical industry and years of research, I created what I couldn't find: a multi-source collagen supplement that doesn't compromise on quality, transparency, or sourcing standards.

5 collagen types. 4 premium sources. Zero shortcuts.

This is the standard every product on Conscious Cart will meet.

A woman in a white shirt takes a supplement capsule from a child's hand while he stirs a glass of orange juice at a kitchen counter. On the counter, there is a package of collagen powder and a wooden board with carrots and other vegetables.

Our Promise

Conscious Cart is growing thoughtfully — not quickly. We're building a marketplace where you never have to question what you're buying.

WE WILL NEVER

✗ Sell products with undisclosed ingredients

✗ Accept vague sourcing claims

✗ Prioritize profit over quality

✗ Add products just to expand inventory

✗ Compromise our standards — ever

WE WILL ALWAYS

✔ Verify what we claim

✔ Educate before we sell

✔ Put your health first

✔ Maintain transparency

✔ Stand behind every product